What Can You Link to a QR Code?
Use a website QR code whenever the destination already exists and the goal is clear. For example, you can link to:
- a business website or homepage
- a portfolio or creator profile
- a restaurant menu or ordering page
- a booking calendar or appointment form
- a product page or online shop
- a promotion or campaign landing page
- an event registration page
- a Google Form or survey
- a social media profile
- a PDF or document page
- a micro page or microsite
The rule is simple: if one scan should open one specific destination, use a URL QR code. If one scan should explain your whole offer, use a micro page.
Static vs Dynamic QR Codes
This is the decision that matters before you print.
A static QR code points directly to one fixed URL. It is simple, fast, and good for links that will not change.
A dynamic QR code uses a redirect link. That means you can change the final destination later and track scan activity. This is useful when the QR code will be printed on materials that are expensive or annoying to replace.
If you are printing 20 flyers for a one-time event, static may be fine. If you are printing 2,000 menus, product labels, brochures, or business cards, dynamic is usually the safer choice.
When Is a Static QR Code Enough?
Use a static QR code when the destination is stable and the risk of change is low.
Good examples include a permanent homepage, a personal portfolio, a stable social profile, a fixed contact page, or an evergreen landing page.
The advantage is simplicity. There is no dashboard needed for the QR code to work. The limitation is also simple: if the destination changes after printing, the printed QR code cannot be edited. You would need to create and print a new one.
When Should You Use a Dynamic QR Code?
Use a dynamic QR code when the printed QR code needs to survive changes.
This matters for campaigns, seasonal promotions, events, menus, packaging, product labels, brochures, and any situation where the destination might change later. Dynamic QR codes can also give you scan data, so you can see whether people are actually engaging with the printed material.
That data turns a QR code from a decoration into a feedback loop. You stop guessing and start learning which placements, campaigns, and offers get attention.
URL QR Code vs Micro Page vs Microsite
A URL QR code is the bridge. The destination still matters.
If the destination is strong, the QR code performs better. If the destination is weak, confusing, or incomplete, the scan may still be wasted.
That is where micro pages and microsites become useful. A micro page is a compact branded page that can include your links, contact details, services, booking options, documents, galleries, social profiles, location, and calls to action. A microsite is usually a more developed small web experience, often used for campaigns or focused business pages. You can compare these options in our guides about link in bio vs micro page, microsite vs landing page, and what a microsite is.
When Should You Use a Micro Page Instead?
Use a micro page when the question is no longer “How do I open this link?” but “What should people understand after they scan?”
A freelancer can use a micro page to show services, portfolio links, booking, contact details, and testimonials. A restaurant can show menu, opening hours, location, social profiles, and reservation links. A consultant can show offers, downloadable files, calendar booking, and proof. A clinic can show directions, appointment links, forms, and important information.
You can also add the micro page to your Instagram, TikTok, LinkedIn, or other social media bio. Instead of sending people to one random link, you give them one branded place to discover your business. It works as a bio link, a QR destination, a lightweight landing page, and a digital identity hub.
Where to Use a Website QR Code
The best QR codes appear exactly where attention already exists.
Use them on flyers, posters, menus, business cards, shop windows, product labels, packaging, invoices, brochures, presentations, event badges, conference stands, email signatures, social graphics, and printed ads.
The goal is not to place QR codes everywhere. The goal is to place them where a person already has a reason to act: book, read, order, download, subscribe, visit, contact, or buy.
Best Practices Before You Print
Before you print, test the QR code with more than one phone. Make sure the destination loads fast, works on mobile, and gives the visitor one clear next step.
Use enough contrast, keep the QR code large enough to scan, and add a clear call to action such as “Scan to book,” “Scan to view menu,” “Scan for the offer,” or “Scan to see my portfolio.”
If the destination might change, use a dynamic QR code. If one link does not give enough context, send people to a micro page instead.
Create Your Website QR Code with QREasy
QREasy gives you three practical paths.
First, use the Website & Link QR Code Generator when you already have a page you want people to open. Second, use a dynamic QR code when you want editing and scan tracking. Third, use the Micro Page Builder when you want the scan to open a richer branded experience with links, services, booking options, documents, galleries, social profiles, maps, and calls to action.
Start with the link. But do not stop there if the link is not doing enough. The best QR code does not just send traffic somewhere. It sends people to a page that makes the next action obvious.
