1. Plan the pages and enquiry routes
Start with the questions a prospective client needs answered: Which treatments do you offer? What does the experience involve? Can I see examples of your work? How do I enquire or book? Use these answers to plan a compact page structure instead of adding sections that do not help a decision.
Next, choose the enquiry channels you already use and can maintain. QREasy beauty templates can surface phone, email, WhatsApp and external booking links, but these open outside QREasy. Decide which action you want clients to take first, and make that choice easy to repeat across every page.
- Sketch four useful pages: Treatments, Gallery, About and Booking/Contact; these are your labels, not fixed template names.
- Write one plain description, duration and current price for each treatment you want to feature.
- Choose one primary enquiry route, such as phone or a booking link, before adding secondary actions.
- Collect consented, current photos and confirm the business name, address and opening details.
2. Choose the template and the right plan
Open the Beauty & aesthetics website template preview, then compare the wider QREasy website templates. The Beauty & Aesthetics option is a premium template with four editable pages, designed to explain treatments and booking. It requires Lite SME or Business, whether or not you create a Wallet card.
Use current QREasy plans and pricing to match the template with your publishing needs. Free includes one website of up to one page and contact Wallet cards, but not the premium Beauty template or website-linked Wallet cards. Lite SME includes three websites with up to four pages each; Business includes 33 with up to ten pages each. Both paid plans include website-linked Wallet cards. A one-page Free site can still describe treatments with Text and display past work in Gallery.
- Choose Lite SME if one four-page salon site and website-linked Wallet cards meet your immediate needs.
- Choose Business if you expect several sites, more than four pages per site or a higher dynamic QR allowance.
- Compare dynamic QR capacity: 1 on Free, 50 on Lite SME and 357 on Business; static URL QR codes are unlimited.
- Keep the decisions separate: the premium template and website-linked Wallet cards each have their own plan requirement.
3. Add treatments, gallery content and booking links
Build treatment content from what clients can understand quickly. Add headings and concise descriptions, then use Gallery for photographs of the salon, products and completed work. A fictional example, Luma Skin Studio, might list a facial treatment, a short description and a link to its own booking provider; the name and details are only sample content.
Add accurate contact details and external links in the relevant sections. Phone, email and WhatsApp actions are enquiries, not confirmed reservations. An external booking provider may confirm a booking under its own rules, but QREasy does not supply native appointment scheduling, availability, automated confirmations, a contact form or an enquiry inbox.
- Use ordinary Text or Products sections for simple service lists; Service Grid and other premium blocks need a paid plan to publish.
- Keep Gallery images relevant, current and permissioned, and ensure the surrounding text describes the work accurately.
- Link directly to the booking provider already used by the salon; describe any separate enquiry form as that provider’s link.
- Add premium blocks such as before-and-after or profile content only when the plan supports them and the content is suitable.
4. Publish and keep the same website address
Arrange the sections in the order that matches the customer journey: treatments first, visual proof next, then practical details and a clear contact or booking action. Review the content for clarity, confirm that each link points to the intended destination, publish the site and then check the live result on a phone-sized screen.
After publication, keep the same website address and replace content at that address when prices, photographs, opening details or links change. Visitors and static URL QR codes can still reach the updated site. Publish the changes and test them again; do not create a new address merely because a paragraph was edited.
- Use one canonical website address across signage, social profiles and printed QR materials.
- Check phone, email, WhatsApp and booking links after every material update.
- Confirm that the published site loads on an internet-connected phone outside your own network.
- Keep a simple content checklist so temporary offers or removed treatments do not linger.
5. Connect the website with QR codes and Wallet cards
Create a QR code that points to the published website address. A static URL QR contains a fixed URL, yet the content at that address can change without changing or reprinting the code. Editing a hosted QREasy website therefore does not require a dynamic QR; a new static QR is needed only if the encoded URL itself changes.
Use a dynamic QR when you need a managed redirect whose destination can change without reprinting, and check the plan’s limits. Use the QREasy QR code generators to create the code, but remember that neither static nor dynamic QR guarantees scanning on every device. Test the final code on the devices and apps your clients use.
- Choose a URL QR for the website, not a static vCard QR that stores contact data in the code itself.
- Use a website-linked Wallet card only on Lite SME or Business; contact Wallet cards are available on Free.
- Expect the website QR to open the site in the phone browser, not to run the site inside Wallet.
- On Google Wallet, also check the Visit Page link for the saved card.
6. Test the journey from scan to enquiry
Test the complete journey as if you were a new client. Scan the QR with a phone, open the site, read one treatment, inspect the Gallery and activate the main enquiry action. Repeat with the channel you expect clients to use, such as WhatsApp or an external booking page, and check that the destination identifies the correct salon.
Verify both sides of the handoff. A phone call should reach the intended business number, and a booking link should open the provider’s own booking process. Then edit one small item, publish it and confirm that the same QR still opens the updated page. This test catches broken links, unclear calls to action and stale addresses together.
- Ask a colleague to scan the printed or displayed code on a phone you do not control.
- Check page loading, image visibility and tap targets on both narrow and wide screens.
- Confirm that each external booking action opens the intended provider and does not promise confirmation in QREasy.
- Recheck the journey after publishing updates or moving the QR code to another location.
