Choose the right template and plan
Start by previewing the Photographer website template. Its purpose is to present a portfolio and booking links, and it starts with four pages. Review the page structure, then add or rearrange only the sections that help clients make a decision. The template is premium and requires Lite SME or Business to use and publish; you do not need to create a Wallet card to access it.
If you are comparing access levels, review the QREasy plans. Lite SME supports up to four pages per website, while Business supports up to ten; Free is limited to one page per website. This makes the Photographer template a paid-plan choice independently of any Wallet card. If a four-page structure is unnecessary, a Free one-page site can still present photographs and copy with Gallery and Text.
If your needs are broader than a four-page portfolio, browse the full website template list and compare the available structures before creating a project. If you select Photographer, treat its four pages as the working canvas rather than assuming that the template is a single long page.
Plan the four pages around the client journey
Map the client journey before arranging content. For North Light Portraits, page one could introduce the studio and feature a small selection of images; page two could hold a broader portfolio; page three could explain services in ordinary Text; page four could combine Contact, Links, and Social. This is a suggested arrangement, not a claim about the Photographer template’s default blocks.
Use Gallery for photographs that belong together, and use Text for the studio story, service descriptions, preparation notes, and other context that images alone cannot carry. You may add premium section types such as Profile, Service Grid, or Editorial Image when your plan supports them, but check what the template already includes instead of treating those premium blocks as standard Free content.
For each project collection, choose a clear focal point and remove images that do not advance the story. If visitors need information about location, deliverables, timing, or how to enquire, place it in an adjacent Text section. Then read the pages in order and shorten any text that makes the next action unclear.
- Home: one studio introduction and a focused Gallery.
- Portfolio: one or more Gallery groups, separated by concise Text context.
- Services: plain descriptions of sessions or packages, with enquiry expectations explained.
- Contact: business contact details, social links, and a clearly labelled booking route.
Add contact details and external booking routes
Use the Contact section for a business email address, phone number, and other supported contact details. Use the Links section for your existing booking page or an enquiry form hosted by a separate provider. A phone, email, or WhatsApp action opens that channel; it is not, by itself, a confirmed reservation. Describe any external form as a link to another provider, not as a QREasy form or enquiry inbox.
An external booking provider may confirm appointments under its own rules. QREasy’s website does not provide native appointment scheduling, calendar availability, automated confirmations, ordering, checkout, payment processing, or a property management system. If your business already offers scheduling, payments, or related services through another process, you can link to it. The provider’s own terms and functionality determine what happens after the click.
Write link labels that tell visitors what will happen: Book a portrait session, View availability, or Send an enquiry. Avoid vague labels such as More information. If several services have different routes, give each a specific label so clients can choose without guessing. Keep the wording consistent with what the external provider actually offers.
Publish the site and prepare a shareable QR code
Review the site, then publish it using the QREasy publishing control. Open the published address in a browser before distributing it, and repeat the check on a phone. Website access requires an internet connection. Once published, the same website address can display later content changes, so clients and collaborators can keep using the URL you shared.
For print or offline use, open QREasy’s QR code generators and create a static URL QR for the published page. A static URL QR encodes a fixed URL, while the content served at that address can be replaced without changing or reprinting the code. Free includes unlimited static QR codes. If the site moves to a different URL, create a new QR because its destination has changed.
A dynamic QR is not necessary simply to edit website content; it is relevant when you want a managed redirect whose destination can change, subject to plan limits. Neither static nor dynamic QR is guaranteed to scan on every device. Test the exact code on several phones, from the intended distance and under the lighting conditions where it will be used.
Run a final client-facing check
Before presenting the site, check all four pages as if you were a new client. Confirm that images are sharp, the service descriptions identify the next step, contact actions open the intended channels, and every external link reaches the correct destination. Open booking links in an incognito window to make sure you are not seeing a provider page that depends on an unexpected logged-in session.
Use a final handheld test for the QR code: scan it, confirm that it opens the intended published website, and verify that it does not land on a preview, editor, or outdated destination. If you print the code, check it on the actual printed copy rather than only the screen. Keep a record of the published URL so future content edits preserve it.
After launch, maintain the portfolio by replacing dated galleries, revising service text, and checking that external booking links still work. Update content at the same address when possible. Regenerate and redistribute the QR only if the encoded destination changes, and retest it after any replacement.
- All four pages load correctly on a phone and desktop.
- Gallery images and service text match what the business offers.
- Contact actions open the intended communication channel.
- The external booking route works from a visitor’s perspective.
- The printed QR opens the published website.
