What microsite development involves
A microsite is a compact website built around a specific business, service or customer action. In QREasy, users select a template, add and arrange supported sections with text, images, service information, contact details and links, then publish. The published website has its own address, and later content updates can appear at that same address. It is a practical small website builder option rather than a full commerce or scheduling system.
Start with the customer journey. Write down who should visit, what they need to learn and which single action matters most. For a restaurant, that may be viewing the menu or starting an external booking. For a consultant, it may be reading a profile, saving contact details or opening a linked service. A clear sequence prevents a small page from becoming a collection of unrelated links.
- Choose one primary action, such as calling, emailing, opening WhatsApp or following a booking link.
- Gather only the copy, images and details needed for that journey.
- Decide which sections belong on the page before arranging them.
- Check that any booking, payment or scheduling service is operated separately by the business.
Choose a template and add supported sections
Templates provide a useful starting structure, but their defaults are not always the same as a ready-made business feature. Restaurant and beauty templates are designed around enquiries through phone, email, WhatsApp or external booking links. The business-card template begins with Save Contact, Contact and Links, rather than a prebuilt services area, while the Event template begins with editable Text, Links and Contact. None of those defaults creates appointment scheduling or event registration.
Compare the free section set before adding extras. Free websites can include Restaurant menu, Links, Products, Gallery, Text, Contact, Social, Save Contact and Events. A consultant can describe services or past work in ordinary Text sections and display photos in Gallery. This differs from the paid Service Grid, Profile or Editorial Image blocks, which may look related but require an eligible plan to publish.
Paid section types include music, video, channels, downloads, cta, image, premium-gallery, service-grid, faq, publications, credibility-strip, locations, stats-strip, before-after, profile, team-grid, testimonials, process and technology-list. Editorial layouts and image sliders also require a paid plan. Premium sections can be drafted on Free, but Free cannot publish them.
Add contact, booking and social links correctly
Use links to move customers into the channel they already trust. Restaurant and beauty templates can direct enquiries to a phone call, an email, a WhatsApp conversation or an external booking provider. The chosen link opens that external channel; it does not create a native QREasy enquiry inbox. If the business already uses a separate form provider, link to that provider rather than describing QREasy as a form platform.
An enquiry link and a confirmed reservation are not the same thing. A call, email or WhatsApp message may start a conversation, but confirmation depends on the business. An external booking provider may confirm reservations under its own rules. Likewise, consultants may offer scheduling, payment or other services through their own processes, but QREasy itself does not provide native appointment availability, automated confirmations, checkout, payments, inventory or a property CRM.
Add Social links only when they support the chosen journey. Before publishing, open every phone, email, WhatsApp, booking and social link on the kind of device customers use. Check the wording beside each action so visitors know whether they are viewing information, contacting the business or leaving for a booking provider.
Connect QR codes and digital business cards
The QREasy QR code generators provide free tools for both models. A static URL QR code contains a fixed destination. If it points to a QREasy-hosted microsite, the site’s content can change at the same URL without changing or reprinting the code. A new static QR is needed only when the encoded URL itself changes. Updating a hosted page therefore does not automatically require a dynamic QR. A static URL code is also different from a QR containing embedded static vCard data.
A dynamic QR uses a managed redirect, so its destination can be changed without reprinting, subject to plan limits. Choose this when you need central destination control, not simply to edit microsite content. Neither static nor dynamic QR codes guarantee scanning on every device. Test the final code and destination in the environments where customers are likely to use them.
The digital business card creator supports Contact and website-linked journeys for Apple Wallet and Google Wallet. Contact Wallet cards can be included with the free offer, while website-linked Wallet cards require Lite SME or Business. The QR on a website-linked Wallet card encodes the website URL and opens the site in the phone browser, not inside Wallet. Google Wallet also includes a Visit Page link, and there is no mandatory card-review step before the website opens.
Review publishing requirements and plan limits
Publishing choices depend on the plan attached to the website and its sections. The first one-page website is free. Free can publish the free section types, but premium sections, editorial layouts and image sliders require Lite SME or Business; they can remain drafts until the account is upgraded. Website-linked Wallet cards are also a paid-plan feature. Review the current QREasy plans before building beyond one page or adding premium blocks.
- Free: 1 website, up to 1 page each, 1 dynamic QR code, unlimited static QR codes and 7 days of analytics history. The website-linked Wallet feature is not included; Contact Wallet cards are. Price: EUR 0.00 monthly or annually.
- Lite SME: 3 websites, up to 4 pages each, 50 dynamic QR codes, unlimited static QR codes and 90 days of analytics history. Website-linked Wallet cards are included. Price: EUR 2.99 monthly or EUR 28.70 annually.
- Business: 33 websites, up to 10 pages each, 357 dynamic QR codes, unlimited static QR codes and 90 days of analytics history. Website-linked Wallet cards are included. Price: EUR 9.99 monthly or EUR 95.90 annually.
Publish, update and measure the microsite
Before launch, publish the website and open it on a phone with internet access. Confirm that the page is current, images are appropriate, the primary action is visible and every external link works. If a QR code points to the site, scan that exact destination after publishing. A website-linked Wallet card should also open the browser destination correctly. These checks catch practical errors before customers do.
Updates do not require a new address: publish revised content and the same website URL can show it. Keep a simple release note for major changes, especially when a static QR encodes the URL. Use the analytics history included with the plan to review performance within the available 7-day or 90-day window, then repeat the link and device checks. For a fuller view of the platform, see information about QREasy.
