Choose the speaking topics and outcomes to feature
Start by listing three to five topics you can deliver without rebuilding the material each time. A practical way to narrow the list is to look at the briefs that have already arrived and notice which phrases recur. When two organisers in the same quarter ask for better meeting facilitation, that is a topic worth a clear line on the page. Keep the list short enough that an organiser can scan it before deciding to read on, and long enough to show the range you actually cover.
For each topic, describe the outcome in language an organiser can pass to a stakeholder. Specific outcomes can read as: teams leave with a written decision framework, participants map their current workflow against three reference models, or attendees identify which of five common blockers applies to their team. These are claims about the session structure rather than promises about attendee behaviour, and they give the organiser something to put in a proposal. Leave off outcomes you cannot point to in your own session plans.
- Pick three to five topics you have delivered more than once.
- Pair each topic with one verifiable session outcome.
- Drop topics you would have to learn again before each booking.
Describe the audiences and organisers you serve
The next decision is which audience descriptions earn their place on the page. Sector labels help an organiser place you quickly, while role and seniority labels tell them whether the room will be middle managers, directors or a mixed group. Group size is worth including because a hands-on workshop built around paired exercises reads very differently at twelve participants than at seventy. Keep the descriptions concrete: named sectors and a range such as twelve to forty participants is more useful than words like 'diverse' or 'corporate'.
Audit any audience description against your delivery history. If you have presented to NHS communications teams four times, that is a strong audience line. If you have only spoken to product teams in one company, a generalist 'product and tech audiences' description is more accurate. Audience lines that don't survive this check tend to dilute the strongest ones, so it can help to remove them.
- Name the sectors and roles you have presented to most often.
- Include a realistic group size range for each format.
- Drop any audience line that you cannot back up with past sessions.
Specify session formats, lengths and preparation needs
Format and length are where most mismatches happen, so they deserve their own short section. Common options include a keynote of thirty to forty-five minutes, a focused workshop of two to three hours, a half-day of around three to four hours, a full day, and a remote webinar running forty-five to ninety minutes. Picking the formats you actually deliver well keeps the page honest and reduces renegotiation later.
For each format you list, jot down what the organiser needs to provide. A facilitation workshop may need a room with movable seating for groups of four. A demo-heavy keynote may need an HDMI-capable projector, a clicker and a confident internet connection. A pre-session call to confirm AV is a reasonable ask even when it is not strictly needed, and pre-work such as a one-page briefing for attendees can be offered as an option. Organisers appreciate practical details they would otherwise have to ask about.
- List the formats you are confident delivering: keynote, half-day, full-day, webinar.
- State a typical length range for each format.
- Note room layout, AV and any pre-work the organiser should plan for.
Set up enquiry and external booking contact options
Contact options should match how you actually want to be reached. Phone, email, WhatsApp, and a link to a separate booking or brief form that you already use are all sensible choices, and an organiser usually prefers one clear path rather than a long list. Keep the wording friendly and specific: a short note saying that email is best for booking enquiries, with a phone number for week-of logistical questions, can save both sides time. Any response time you mention should match what you can realistically deliver; a measured one working day is often workable as a starting point to revisit.
Be careful not to overstate what these channels do. A link to an external booking provider can lead to a confirmed booking under that provider's own rules, and it is fair to mention that organisers receive confirmation from the provider once they complete the steps. None of these channels is itself a reservation system, so words like 'reserve a slot' or 'book now' work best when paired with the actual provider that handles the booking. If you only accept enquiries and confirm dates by email, say so plainly.
- Pick the channels you actively monitor, then list them in priority order.
- Provide a one-sentence guidance on which channel fits which kind of message.
- Mention the response window you can realistically offer during working hours.
Build the page with the free business-card template
QREasy's free business-card template starts with the three sections that fit a contact card: Save Contact for a button that downloads or opens a vCard file with the details you have entered; Contact for the phone, email or WhatsApp details organisers need; and Links for any booking provider, briefing document or calendar page. All three are available on a Free plan, so the page can go live without a paid tier. You can add extra Text sections for your speaking topics, audience descriptions, formats and practical details, and more Links sections later if your offerings grow. A Gallery section also works well for a small set of audience-appropriate photos if you choose to include any.
The Save Contact section presents a button that downloads or opens a vCard file with the details saved in that section. When the organiser taps it, the file offers to add the consultant's contact details to their phone, subject to the visitor's confirmation and their device's handling of the file. This is a separate, hosted button and does not require a QR code on the page, so you can edit your details later and the same button serves the updated information. Keep the page title and section headings short, since the template reads better when the speaker's name and the core offering are visible at the top without scrolling.
- Use the default Save Contact, Contact and Links sections, and add Text sections for topics, audiences, formats and any practical organiser notes.
- Use Text sections for topics, audiences, formats and any practical organiser notes.
- Add Links for an external booking provider or briefing document when you already use one.
