A microsite is a compact web destination built around one purpose: introduce a business, present an offer, support an event, or help people contact or book. In QREasy, it maps to an editable small website opened from a QR code or compatible Wallet card. The point is not merely to make a page look small, but to help a visitor understand the next step.
The simplest microsite definition is a focused, compact web destination for a particular audience or action. It provides enough context for one journey, such as viewing a menu, understanding a service, saving contact details, or moving to a booking provider. It can have its own address and be shared through a QR code, business card, campaign link, or message.
The label is not a strict technical category. Some microsites are one-page experiences; others contain a few connected pages. The key is scope: a microsite concentrates on a defined visitor need rather than serving as an organization’s permanent, all-purpose home.
A landing page is usually one destination attached to a campaign, advertisement, email, or QR promotion. Its main job is to move a visitor from that specific source toward one immediate action. A microsite can perform a similar role, but the term also allows a small multi-section site with a longer, focused visitor journey.
A small-business website is broader. It may serve as an ongoing home for services, people, locations, updates, and repeated enquiries. A microsite can sit inside that broader idea: it is a compact destination chosen for a particular event, offer, location, campaign, or card.
Choose by scope, not label. One page supporting one advertisement is usually a landing page. A reusable mini-site with several connected sections may be a microsite. If customers expect service details, company information, and ongoing updates, plan for a small-business website. See How to Choose a Small Business Website Template in QREasy.
QREasy hosts editable small websites. Choose a template, add and arrange supported sections, write text, add images and links, then publish. The same address can display later content, so routine copy updates do not require a new site. Published websites require an internet connection.
Available Free sections include Restaurant menu, Links, Products, Gallery, Text, Contact, Social, Save Contact, and Events. Ordinary Text can describe services or past work, while Gallery displays photos. Free does not include premium Profile, Service Grid, or editorial image blocks.
Template defaults matter. The business-card template begins with Save Contact, Contact, and Links, not a prebuilt services area; a consultant can add Text and Gallery. The Event template begins with Text, Links, and Contact, not a registration system.
A static URL QR contains a fixed address. Content at that address can change without changing or reprinting the code, so a hosted QREasy website can show updates. Only changing the encoded URL requires a new static QR. A hosted site does not need a dynamic QR merely because its content is edited.
Dynamic QR uses a managed redirect whose destination can change without reprinting, subject to plan limits. Neither type guarantees scanning on every device. Use the QREasy QR code generators to create one. Wallet cards provide another route: QREasy creates Apple Wallet and Google Wallet cards that recipients can review and save contact details from.
A website-linked Wallet card QR encodes the website URL, so scanning opens that site in the phone browser, not as a website running inside Wallet. Google Wallet also includes a Visit Page link. Create the card with the digital business card creator, then test the full path on the phones your audience uses.
Restaurant and beauty templates can direct visitors to phone, email, WhatsApp, or an external booking link. Each button opens the relevant external channel. QREasy has no verified native contact form or enquiry submission inbox, so messages do not enter a QREasy-managed enquiry system.
A booking link can lead to a separate provider the business already uses. That provider may support confirmations and operate under its own rules; QREasy does not determine its functionality. A phone, email, or WhatsApp request is not itself a confirmed reservation. QREasy websites also do not provide native appointment availability, automated confirmations, ordering, checkout, payment processing, inventory, or a property CRM.
Before publishing, test every contact button and booking link on a phone. Confirm the destination receives the intended business and explain the provider’s booking process. Consultants can still link to their own scheduling, payment, or service processes; these operate independently of QREasy.
Before publishing, check the plan against the intended sections, page count, QR type, and Wallet journey. Compare the current QREasy plans rather than assuming every template can publish every section on Free.
Free can work well for one simple, one-page microsite. A larger multi-page site, paid section, or website-linked Wallet card calls for Lite SME or Business. Premium sections can be prepared on Free, but publishing waits for an eligible paid plan.
A microsite is most useful when the audience and task are narrow: a café table points to menu and contact details; a beauty business opens its booking provider; a consultant shares a profile and selected links; an event campaign provides the essential details. It is less suitable when customers need a full catalogue, complex native scheduling, or a broad permanent web presence.
Browse editable templates, choose the sections your visitors need, and test the QR and contact paths before publishing.
Many professionals struggle to choose between a microsite and a landing page. This guide explains the key differences and shows why a microsite is often the better fit for building a simple, professional, and always-on digital presence.
QREasy helps you reduce follow-up friction in two ways: let people save your contact instantly to their phone contacts with a vCard QR, or keep your micro page in Apple Wallet or Google Wallet so you can open it anytime and let people scan through to your fuller digital identity.
A short checklist for beauty and aesthetics websites so clients can compare treatments, plan a visit, and arrive with the right details to ask about.
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