Group recent client enquiries by topic
A short grouping exercise is a useful starting point. Take the last few weeks of calls, messages and walk-in questions and put them into rough topic buckets: opening hours and location, the difference between two treatments, what a first visit looks like, price ranges, and aftercare in general terms. You do not need a formal spreadsheet. A note on a phone or a short list on paper is enough.
Once each question is in a bucket, you can review the list and group similar entries together. A bucket with several questions could suggest a topic the page might address, while a single entry can wait or may not need a public answer. A colleague at reception can also add their own list of recent questions, so the review reflects more than one view.
Sort each recurring question: general information or personal consultation
Not every recurring question belongs on a public page. A useful two-bucket rule is to ask whether the answer is the same for any reader, or whether it depends on a specific person's skin, medical history or treatment history.
General information questions can sit on the page: what a first appointment involves in broad terms, where the studio is located, a rough price range, how far in advance to book, and which payment methods are accepted.
Clinical, suitability or aftercare questions belong in a consultation, not on the page. Examples include whether a specific treatment is suitable during pregnancy, what to do after a particular reaction, or how a treatment should be combined with medication. The right answer depends on the individual. The page can still mention that personal suitability is discussed in a consultation, and a phone, email or WhatsApp enquiry can be the next step for the visitor.
Draft the refreshed answer in your own words
For each question that fits the public page, write the answer as if the visitor is reading it for the first time. A simple pattern is to put three short lines together:
Before publishing, check with the client whose question you are paraphrasing if their wording should not appear on the public page. Drop names, identifying details and anything that would only apply to that one person. The studio supplies the wording itself, including any clinical or suitability statements, and confirms its own copy before publishing.
- Question: the recurring client question, rephrased in plain language.
- Short answer: the studio's general reply, written for someone who has not been in the studio before.
- Consultation note: a short line pointing the reader to a consultation for personal suitability.
Add or update the wording in ordinary Text sections and publish to the same hosted address
In the QREasy page editor, FAQ entries sit in ordinary Text sections, which are available on a Free plan. Open the editor, add a new Text section or edit an existing one, paste the rewritten answer, and save. The same web address can then show the updated wording once you publish.
Because the hosted address stays the same, an existing printed QR code that already points to it can keep working. Content served at a fixed URL can change without reprinting the QR; only changing the encoded URL would need a new printed code.
If you choose to use the full multi-page beauty template, that template requires Lite SME or Business, independently of whether a Wallet card is created. A Free plan can still host a single page of Text sections for a simple FAQ.
Quick review before sharing the refreshed page
After publishing, read the page as a first-time visitor would. Check that each question is in the order a new reader is likely to ask, and that the wording does not include details about a specific person. Confirm that the contact path on the page is still clear, so a reader who needs a personal answer can reach the studio by phone, email or WhatsApp, or through any external booking link the studio already uses.
Open the published address on a phone and on a laptop to make sure the text reads well on both. A short note in the studio about which questions were refreshed, and on which date, can be useful when the next round of enquiries comes in.
