What a microsite is and when it fits
A microsite usually concentrates its content on one or a few pages. A visitor might scan a code, read a short introduction, check services or photographs, and choose phone, email, WhatsApp, or another link. It is a useful fit when the goal is a focused destination for one campaign, location, event, or service rather than a catalogue of many unrelated pages.
It suits small businesses that need consistency across printed materials, social posts, packaging, or a physical location. It can also act as a lightweight contact site for a consultant whose main conversion is a conversation. It is less suitable when customers need a large searchable catalogue, complex accounts, native ordering, checkout, or a fully managed scheduling system; those needs may require separate specialist tools.
How to create, publish, and update a microsite
Creating one in QREasy starts with choosing a template, then adding and arranging supported sections. Depending on the template, these can include text, images, services, contact details, links, a restaurant menu, products, galleries, social profiles, events, or contact-saving content. A sensible first step is choosing a small business website template for your goal, then editing the default structure to match what customers actually need.
After editing, publish the website to receive its address. You can then revise the content and publish the update; the same address can display the changed pages. Website access requires an internet connection. The business-card template begins with Save Contact, Contact, and Links, while the Event template begins with Text, Links, and Contact, so any services, gallery, or booking area should be described as something you add rather than a built-in feature.
Static URL QR codes versus dynamic QR codes
A static URL QR code contains a fixed web address. The destination can still change at that same address, which means a hosted microsite can be edited and republished without reprinting the code. A new static code is needed only when the encoded address itself changes. This differs from a QR code that embeds fixed contact details: a static URL QR points to a location where the live website or other file is served.
A dynamic QR code uses a managed redirect, so its destination can be changed through that redirect subject to plan limits. It offers more flexibility when several campaigns need to share one printed code, but it is not required merely because a website’s text or images will change. The QREasy QR code generators can help create both approaches, and neither type guarantees that every camera or device will scan it.
Microsite examples for four small businesses
For a restaurant, a microsite can combine a menu with location, phone, email, WhatsApp, social links, and an external booking link. For a beauty business, it can introduce the team in ordinary Text sections, display photographs in a Gallery, describe treatments, and direct enquiries to phone, email, WhatsApp, or booking links. A dedicated Team Grid block is a premium section that requires Lite SME or Business. Contact actions such as phone, email, WhatsApp or a booking link open the relevant external channel. A message is not itself a confirmed reservation; an external booking provider may confirm under its own rules.
A consultant can use ordinary Text sections for an introduction, services, and examples of past work, plus a Gallery for selected images. These are free building blocks, even though richer presentation blocks such as Profile or Service Grid are premium. For a simple contact-led structure, the business card website template guide shows how Save Contact, Contact, and Links can work without presenting the template as a complete services catalogue.
For an event, Text can explain the occasion, Links can point to the organiser’s site or external registration service, and Contact can offer a direct way to ask questions. The Event template does not include a dedicated scheduling or registration system. A booking, registration, payment, or scheduling process can still be offered independently by the business through its own provider, but QREasy does not perform those functions.
Free sections, premium sections, and plan limits
Free websites support Restaurant menu, Links, Products, Gallery, Text, Contact, Social, Save Contact, and Events. Text can describe services or past work, and Gallery can display photos. The presence of ordinary text and images does not make premium presentation blocks free. Premium section types may be drafted before an upgrade, yet they cannot be published on Free. Editorial layouts and image sliders also require a paid plan.
Before choosing, compare QREasy plans against the number of sites, pages, dynamic codes, and analytics history you actually need. The limits below describe the listed plans, while static QR codes are unlimited across them. Wallet access also differs: contact Wallet cards are included on Free, but website-linked Wallet cards require Lite SME or Business.
- Premium publishable sections include music, video, channels, downloads, call to action, image, premium gallery, service grid, FAQ, publications, credibility strip, locations, stats strip, before and after, profile, team grid, testimonials, process, and technology list. These require Lite SME or Business.
- Free: 1 website, up to 1 page each, 1 dynamic QR code, unlimited static QR codes, and 7 days of analytics history. Cost: EUR 0.00 monthly or EUR 0.00 annually. Includes contact Wallet cards, but not website-linked Wallet cards.
- Lite SME: 3 websites, up to 4 pages each, 50 dynamic QR codes, unlimited static QR codes, and 90 days of analytics history. Cost: EUR 2.99 monthly or EUR 28.70 annually. Includes website-linked Wallet cards.
- Business: 33 websites, up to 10 pages each, 357 dynamic QR codes, unlimited static QR codes, and 90 days of analytics history. Cost: EUR 9.99 monthly or EUR 95.90 annually. Includes website-linked Wallet cards.
Connect a microsite to QR codes and Wallet cards
Once the microsite is published, create a QR code that points to its address. Scanning opens the website in the phone’s browser; it does not launch a separate copy of the site inside Wallet. A static URL code works when that address should remain the permanent destination, while a dynamic code adds a managed redirect when campaign destinations need to change. Test the final code on the devices and locations where it will be used.
For Wallet, QREasy supports Apple Wallet and Google Wallet journeys. Recipients can review and save contact details, and eligible website-linked cards can open a website created with QREasy. Website-linked Wallet cards require Lite SME or Business; contact Wallet cards and the first one-page website are free. The digital business card creator can help prepare the contact details, while Google Wallet also provides a Visit Page link to the website. No mandatory card-review step before opening the website is specified.
