Plan an event website around one visitor goal
Start by defining the visitor journey. Write down the event name, the information a first-time visitor needs, and the single action you want them to take next. Separate essential facts from optional background. If attendance depends on capacity, registration, or a fee, plan how guests will learn about that instead of assuming the page itself handles it.
Open the Event website template and review it before editing. It is a one-page template available on the Free plan. Its starting sections are Text, Links, and Contact. These are preset content blocks with editable text or link settings; they are not a scheduling system, a registration database, or a checkout. Later, you can add other supported sections when the event needs more context.
- Visitor goal: one main action, such as registering with an external provider or contacting the organiser.
- Essential facts: date, location, schedule, and what the event offers.
- Starting shape: this template contains one page; add only sections with a clear purpose.
Add the date, location, and essential details
The default Text section is the main storytelling area. Keep the most important details near the top, using short lines and plain headings so a visitor can scan on a phone. Replace all fictional sample content before publishing, including names, dates, addresses, and descriptions. Write the event as it is, rather than copying a generic template invitation.
Use one section for logistics and another for explanation only if the page remains easy to scan. Make the date unambiguous by including the calendar date, start time, and time zone when relevant. For an in-person event, give the venue name and full address; for an online event, include the joining method your business already uses. State what guests should bring, whether a reference is needed, and where to ask questions.
- Identity: event name and a concise purpose.
- Schedule: date, start and end times, and time zone.
- Place: venue and full address, or the online joining method your business already uses.
- Practical notes: what to bring, arrival, access, reference, and update details.
Add contact and booking links
Use the preset Links section for actions and the Contact section for enquiries. Depending on the information you enter, visitors can reach a phone number, email address, WhatsApp channel, or external booking page. Label each action clearly, such as Call the organiser, Email for details, or Book through our provider. A direct message or email is an enquiry, not proof that a place has been reserved.
For ticketed or capacity-limited events, link to the external booking provider your business already uses. The link opens that provider's site or service, which determines its own availability, confirmation, payment, and communication functions. QREasy does not provide a native contact form, enquiry inbox, registration database, appointment calendar, inventory, checkout, or payment processing. If a separate online form is needed, it remains a link to that provider rather than a form hosted in QREasy.
- Enquiries: use phone, email, or WhatsApp channels that you monitor.
- Reservations: link to your existing booking provider.
- Expectations: identify where confirmation, if any, is sent.
Add sections only when they add value
The Event template does not arrive with every possible block. Text, Links, and Contact are already included; a Gallery, Events, Products, Social, or Save Contact section is added separately if it helps. Browse the available website templates for examples of supported layouts, but keep the Event page focused. A photo gallery can show the venue, speakers, products, or preparations without turning the page into a general company profile.
On the Free plan, ordinary Text and Gallery sections can present services, background, and photos. Some richer section types and editorial layouts require Lite SME or Business before they can be published; examples include video, testimonials, service grids, FAQs, and image sliders. Premium sections may be prepared before upgrading, but they cannot appear publicly on Free. If the essentials fit in the preset blocks, there is no need to add a section merely to make the page look larger.
- Gallery: add photos when they explain the event.
- Events or Products: add only relevant listings or items.
- Save Contact: share organiser or speaker details when useful.
Review, publish, and share the event page
Before publishing, review the entire page as a visitor would. Check names, dates, times, venue details, and every button label. Open each phone, email, WhatsApp, and booking link to confirm it reaches the intended destination. Test the page on both a narrow phone screen and a wider screen, and check reading order. These checks are especially important because visitors often arrive from a QR scan while already using a phone.
Publish only after the sample material has been replaced and the key action works. QREasy hosts the editable site and gives it an online address. The page needs an internet connection when someone wants to open it. After publication, use that address in email, social posts, invitations, and messages. If facts change, edit the page at the same address; you do not need to rebuild the event site for every correction.
- Proofread names, dates, times, addresses, and button labels, then open every link.
- Test a narrow phone screen and a wider screen.
- Recheck the published page after edits.
Connect QR codes and Wallet cards correctly
For a printed poster or invitation, a static URL QR code can point to the published event address. Use the QREasy QR code generators to create it, and test the result with the devices you can access. A static code contains a fixed URL, but the content behind that URL may change. Update the hosted page and the same code continues to lead to the revised content. If the address itself changes, create and redistribute a new static code.
A dynamic QR code is different: it uses a managed redirect, so its destination can be changed without reprinting, subject to plan limits. A hosted website does not require dynamic redirection merely because its text or images will be edited. Neither static nor dynamic QR codes guarantee scanning on every device, so test important printed materials and keep a plain URL nearby. A URL QR is also different from a QR that contains contact data.
Free includes one website with up to one page, one dynamic QR code, unlimited static QR codes, and Contact Wallet cards. A website-linked Wallet card requires Lite SME or Business; review the QREasy plans before selecting it. Scanning the card's QR opens the site in the phone browser, not as a site running inside Wallet. Google Wallet also includes a Visit Page link, but the paid-plan requirement still applies.
